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Strap N’ Guard®️ Pin Straps™️ are the only bras and clothing straps on the market with built in Pin-Latch Bra Hooks ( Patents Pending ). This revolutionary bra hook technology was invented in 2010 by mom-entrepreneur Carmen L. Molina.

Our innovative Pin-Latch Bra Hooks are an effective solution to an old problem. In the past, all bra straps required bra loops to work with the traditional bra hooks and also required to sew on broken bra straps or to sew straps on strapless clothing. Now with Strap N’ Guard Pin Straps, you have the option to pin and hook into your lingeries and clothing, no bra loops necessary and no sewing on bra straps achieving an instant fix and lift each time. This opens up a whole new range of possibilities with fashion, revolutionizing the fashion and lingerie industry.
Revolutionary Bra Hook, Pin Latch Hook



Most bra hooks look similar to the ones pictured below. They come in all kinds of colors and are made of plastic/nylon, sometimes metal, and provide the same limited function as bra hooks since 1938. The original bra hook was invented in 1938 by William H. Moffatt. 


You see, the problem with the traditional bra hooks is its limited options;

They only allow you to connect to your bra or clothing via bra loops and straps. The top part that is closed off connects to the strap and the part that isn’t closed off hooks into the bra loop. These ordinary bra hooks are limited in their functionality because for the bra hooks to work the garments they hook into must have loops of fabric, roping, ribbon, or threading.

So what happens if you don’t already have a bra loop in the place you need it?

With the traditional bra hooks, you only have two options. You can buy a new bra that has bra loops ( but keep in mind that the bra loops are usually sewn on a fixed location so you're unable to move the straps to your preferred needed location), or you can sew bra loops on yourself ( this is too time consuming).

Another common problem with the traditional bra hooks is it does not support your dress so you're at risk of a strapless malfunctions, and it does not work with every bra so it limits your bra choices. Also the straps traditional bra hooks can constantly slip out of the bra loops so your straps can constantly fall off shoulders, and if no bra loops present or if the bra loops are small it requires for you to sew the straps on to your outfit. 




What if you don’t have time to buy a new bra or sew on bra loops? Or you don't want to buy new bras and would rather stay away from a sewing needle?


bra straps bra hooks reinvented

Our Patents Pending Pin-Latch Hooks are made of high quality metal. Unlike traditional bra hooks, Strap N' Guard®️ bra hooks have an ergonomically built in pin-latch in addition to the bra hook. This exclusive addition keeps the functionality from the traditional style of bra hooks and adds new functions, providing the wearer ultimate support and unlimited engagement to their garments.

Now, with Strap N' Guard®️ Pin Straps™️, you can pin into your bra or clothing, anywhere you want, without bra loops. You no longer have to buy additional bras just for their bra loop locations. You never have to sew on new bra loops.

Unlike the traditional plain bra hooks, Strap N' Guard all-in-one Pin Latch Bra Hooks provides the ultimate support to women's garments. Our straps functional pin-on bra hooks quickly and safely attaches to your garments, works with or without a bra the choice is yours! And within seconds it replaces broken bra straps without the need to sew, and having to go to a seamstress. It also replaces your old bra straps and secures your bra straps in place giving you the best support and endless possibilities of use.

Our fabulous styles of interchangeable designer pin-straps let you attach to any location of your garments giving you a personalized comfy fit each time. Can be used; halter style, criss cross, traditional, V-style, and more...possibilities are endless! Our convertible straps can be adjusted to almost any size and can be worn with just about any bra and outfit. Strap N' Guard® all-in-one Pin-Straps has limitless configurations!

Our innovative Pin-Latch Bra Hooks’ functionality doesn’t stop there...

Coming Soon! - Our extended line of innovative wardrobe essentials; Body shapers with Pin Straps, shoulder pads with our pin-latch bra hooks, convertible bras with Pin Straps, shapewears with Pin Straps, swimwear with Pin Straps, bra inserts and more! - by Strap N' Guard®.

You can also check out our video demonstrations on the Video page.  And don't forget to check out our amazing lineup of straps in our Store!

Since launching Strap N' Guard®, 5 years ago, we have received customers from around the world!